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Privacy policy

Welcome to the Alpenwelt Karwendel Mittenwald Krün Wallgau Tourismus GmbH and on the online presence

We are pleased that we have aroused your interest in our region and our offers. We are very interested in protecting your privacy and personal data. The collection and use of your data is therefore always in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 (GDPR), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). In the following, we - as the data controller - inform you about what data is collected by us and how we process this data.

1. Personal data

Personal data within the meaning of the GDPR are any information relating to an identified or identifiable natural person; Identifiable is a natural person who can be identified, directly or indirectly, in particular by association with an identifier such as a name, identification number, location data, online identification or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data will only be stored if this is necessary for the provision of the booked service, for compliance with legal requirements or for the purpose specified in the following.

2. Anonymized data / log files

You can visit our website without the need to collect personal data. Every time you visit our website, certain anonymized data is stored, e.g. which page or which offer was accessed. However, this data is not personal and is therefore not subject to the legal regulations of the GDPR or the BDSG.
The website operator or page provider collects data about access to the site and stores it as "server log files". The following data is logged as follows:
Visited website, time at the time of access, amount of data sent in bytes, source/reference from which you came to the page, browser used, operating system used, IP address used
The data collected are only used for statistical evaluations and for the improvement of the website. However, the website operator reserves the right to check the server log files retrospectively should concrete indications indicate illegal use.
An anonymous data is collected solely for statistical analysis in order to improve our offer. Please note the item "Right to information / right of withdrawal".

3. Purpose of the collection of personal data

However, the collection of personal data becomes essential if you wish to book a stay or other service via our portal, contact us, subscribe to our newsletter or use other offers on our site, for which personal data is essential. This includes voucher purchases as well as participation in sweepstakes.
In accordance with the statutory regulations and in the sense of data economy, only data that is required for the provision of this particular service are usually collected for this purpose. Insofar as we ask for further information in our forms, the information is always voluntary and marked as such.
The temporary storage of the IP address by the system is necessary in order to enable the delivery of the website to the user's computer. To do this, the user's IP address must be stored for the duration of the session. In addition, the storage in log files is carried out in order to ensure the functionality of the website. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. In these purposes lies also our legitimate interest in the data processing in accordance with Art. 6 sec. 1 lit. f GDPR.
In the case of booking a stay or other service, the data collected will be used for the processing of this booking, within the legal requirements for advertising purposes and for statistical purposes.
The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) of the UWG.
If you subscribe to our newsletter, we also store and use it on the basis of Art. f GDPR, the personal data you provide when booking and your trip in order to provide you with the best possible service as a newsletter subscriber.
The legal basis for the processing of the data after the user has registered for the newsletter is Art. a GDPR.
Furthermore, we use the personal data stored by us for the maintenance of customer relations, for customer support (e.g. information on the course of your stay), for the implementation of our own advertising and marketing measures (e.g. the sending of catalogues or other advertising broadcasts within the legally permissible framework, questions about customer satisfaction) and for order processing.

4. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing transactions of personal data, Art. a EU General Data Protection Regulation (GDPR) as the legal basis.
In the case of the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. b GDPR as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures.
Insofar as processing of personal data is necessary for the fulfilment of a legal obligation to which our company is subject, Art. c GDPR as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1) of the case shall be used. d GDPR as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the first interest, Article 6(1) of the year serves as a matter of law. f GDPR as the legal basis for processing.

5. Disclosure of personal data to third parties

Your personal data will only be passed on within the relevant data protection and competition law requirements.
Insofar as this is necessary for the provision of the contractual service owed by us or legal obligations, the transfer of your data to subcontractors or service providers for the provision of the service on behalf of or on behalf of us (e.g. technical processing of postal and e-mail shipping, payment processing, customer service) will also take place.
In addition, the data will be passed on to persons or companies for the processing of your booking, in particular to airlines, tour operators, hotels, travel agencies, car rental companies, cruise lines, authorities, etc. Please note that the data protection provisions at the registered office of these persons and companies may differ from those in Germany.
In addition, your data will be disclosed and transmitted to third parties insofar as we are obliged to do so by law or by means of a legally concluded judicial procedure.
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance by the controller to whom the personal data was provided.

6. Storage and deletion of data

Your personal data will be stored within the scope of the purposes set out under the heading "Purpose of the collection of personal data". The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is omitted. Storage may also take place if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. The legislator has enacted a variety of retention obligations and deadlines. The data will also be blocked or deleted if a storage period prescribed by the above standards expires, unless there is a need for further storage of the data for the conclusion of a contract or a fulfilment of the contract.

7. Use of cookies

We use cookies (small computer files with text information that the web server sends to your internet browser) to improve your experience when visiting our online offerings. For example, some notes appear only once if you allow us to set a cookie. In addition, our cookies have an expiration date. If you manually delete your cookies before the expiry, you will receive a new one the next time you visit the site, unless you block the storage of the cookie.
The technical specifications stipulate that only the server can read a cookie that was sent by the server. We assure you that we do not store any personal data in cookies.
Unfortunately, the use of our offers is only possible to a limited extent without the acceptance of cookies. We therefore recommend that you permanently activate cookies for our website. Most Internet browsers are set to automatically accept cookies. However, you can disable the storage of cookies and set your internet browser to notify you when cookies are sent.
The legal basis for the processing of personal data using cookies is Art. f GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 sec. 1 lit. a GDPR.

8. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) is transferred to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

The Google tracking codes of this website use the function "_anonymizeIp()", thus IP addresses are only processed in abbreviated form in order to exclude the possibility of direct personal references. The collection and storage of data can be objected to at any time with effect for the future. By clicking the "Deactivate" button, tracking is completely disabled. In order to make the objection permanent, the browser used must accept cookies. Alternatively, you can object to the data collection by using a Google browser plugin to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. Disable Google Analytics

9. Facebook-Conversion-Pixel

This website uses the "Facebook pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This allows users to track their behavior after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising activities.
The data collected is anonymous to us, so it does not provide any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy ( The user can enable Facebook and its partners to run ads on and off Facebook. It can also store a cookie on its computer for these purposes.
By visiting our website and our Facebook page, you agree to the use. In order to object to the use of cookies on the computer in general, the internet browser can be set in such a way that in future no cookies can be stored on the computer or cookies that have already been stored are deleted. However, the shutdown of all cookies may result in some functions no longer being able to perform on our websites. The user may also deactivate the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance:

10. Security, questions and suggestions, responsible

Security also depends on your system. You should always keep your access information confidential, never have passwords stored by the web browser, and close the Internet browser window when you stop visiting our website. This will make it difficult for third parties to access your personal data.
Use an operating system that can manage user rights. Also, set up multiple users in the family on your system and never use the Internet under administrator privileges. Use security software such as virus scanners and firewalls and keep your system up-to-date.
The person responsible for this online presence within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
Alpenwelt Karwendel Mittenwald Krün Wallgau Tourismus GmbH
Dammkarstraße 3
82481 Mittenwald
Phone: +49 (0) 8823 / 33 902
Fax: +49 (0) 8823 / 33 910

11. Right to information / right of withdrawal; other rights of the persons concerned

You have the right to:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned retention period, the existence of a right to rectification, deletion, restriction of processing or opposition, the existence of a right of appeal, the origin of their data, if not collected from us, and the existence of automated decision-making, including profiling and, where applicable, meaningful information on its details;
• in accordance with Article 16 GDPR, immediately request the correction of inaccurate or complete your personal data stored by us;
• require the deletion of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for the exercise of the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
• require the restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you require it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Article 21 GDPR;
• in accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
• in accordance with Art. 7 sec. 3 GDPR, revoke your once-granted consent to us at any time. As a result, we may no longer continue the processing of data based on this consent for the future and
• to complain to a supervisory authority in accordance with Article 77 GDPR. The competent authority is:
Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Phone: +49 (0) 981 180093-0

You are of course entitled to this right free of charge. To revoke your consent to the use of your data, to request information or the correction, blocking or deletion or to exercise the other rights of data subjects, please contact us:

Alpenwelt Karwendel Mittenwald Krün Wallgau Tourismus GmbH
Dammkarstraße 3
82481 Mittenwald
Phone: +49 (0) 8823 / 33 902
Fax: +49 (0) 8823 / 33 910

In the following we will provide you with the contact address of our company's data protection officer. Our data protection officer is:

Mrs. Carmen Dohmen
Secure Consult GmbH
Postfach 12 25
86522 Schrobenhausen

In order to exercise your rights as a data subject, such as information, correction, blocking or deletion of your personal data, please do not contact the data protection officer directly, but first contact the above-mentioned department of the data protection officer directly, who will process your request without delay.

12. Alpenwelt Karwendel App

The Alpenwelt Karwendel App can be downloaded free of charge from the Google PlayStore or the Apple Appstore. The app does not store any personal user data. If the location data is released by the user, it is only used to calculate the distance within the app.